The Director-General for Archives, Libraries and Museums and Heritage, of the Autonomous Regional Government of Catalonia, Joan Pluma; the Director of Trias Galetes Biscuits SA, Joaquim Trias, and the Director of the Museum of Science and Technology of Catalonia (mNACTEC), Jaume Perarnau, opened the exhibition "Trias Biscuits: history and present of a consolidated brand" in the Long-standing Catalan companies section of the mNACTEC.
The exhibition “Trias Biscuits: history and present of an established brand" emphasises the national and international profile of the Trias brand, present in 16 countries, and the ability of its production systems to adapt to existing standards, along with the spirit of innovation that has allowed them to adapt to the latest market demands. The quality ingredients (almonds, eggs, fresh cream, sugar, chocolate, coconut), production processes, the evolution of the packaging, preservation and product range are all central features of the exhibition. The exhibits, machines and documentation provided by the company go hand-in-hand with the machines from the brand's heritage held at the mNACTEC.
The exhibition is supplemented by activities and guided tours for the general public and for students. It will be on display until 1 November 2015 in the Long-standing Catalan Companies exhibition space, located in the Museum lobby, which houses temporary exhibitions on long-standing Catalan companies still in operation today.
Exhibition areas
The exhibition "Trias Biscuits: history and present of a consolidated brand" is divided into seven themed sections:
Origins and Consolidation of the Family Tradition
A journey into the origins of Trias, founded in 1908 when Joaquim Trias set up his cakes and biscuits business in a shop recreated for the exhibition.
Hard times
Essentially focusing on the exhibits revealing the difficulties faced by the company during the years of the war and post-war period. These include among others notes issued in 1937 in Farners de la Selva, and the cash book corresponding to the years between 1945 and 1948.
The company and the region
An exhibition of tins decorated with local motifs, illustrating the links between the evolution of the company and local history, making it an ambassador for Santa Coloma de Farners at the international level.
The production process Natural ingredients, tradition, quality and innovation
Focused on the production process, using traditional and specific methods for each variety, and showing the original factory machinery, such as the biscuit filling machine, the kneading machine and the almond crusher.
The tins and their inspiration
This section pays tribute to the tins that, over the years, have become one of the hallmarks of the brand, with examples from various eras and collections on display.
Expansion and international recognition. The future
An invitation to understand the international profile of the company, with a presence in 16 countries, as a continuation of the strategic vision of its founder, Joaquim Trias, and his belief in promoting his biscuits among the tourists beginning to travel to the region.
Technological innovation. Machinery and business management
The final section of the exhibition focuses on the ingredients that have made Trias such a long-standing company: its national and international profile, the ability to adapt production systems and a spirit of innovation.
Long-standing companies
In 2013 the mNACTEC created the Long-standing Catalan Companies section, located in the Museum lobby, with the aim of showcasing Catalan firms with a long track record and which are still today in operation, illustrating the history and industrial adaptation of each era. Over the past two years the section has featured two temporary exhibitions: “Potash in Súria, a hundred years", covering the human, urban and social evolution of Súria in connection with the mining facility managed by the company Iberpotash, and “Pont, Aurell & Armengol” explaining the history of the Terrassa-based textile company, founded in 1908, showing over generations its innovative ability to adapt in order to address the economic and business context as times have changed.
9 July 2015
