MATRIX CULTURA 2050 is a project promoted by the cultural association Livemedia, forging ties between culture, innovation and sustainable development from the perspective of cultural and local initiatives rooted in the territory, its landscapes and heritage.
Using online audiovisual media and other ICT tools, the approach focuses on how such initiatives can demonstrate the value of culture for sustainable development, through their own practices and knowledge. All through a workflow conducted this year with three museums of the Territorial Structure of the National Science and Technology Museum of Catalonia (MNACTEC): the Capdella Hydroelectric Museum, the Castelló d'Empúries Flour Mill Ecomuseum, and the Manresa Water and Textile Museum.
Live broadcasts
The workflow begins with a series of live online broadcasts via the Livemedia and MNACTEC Twitter accounts, involving such creative formats as "surround broadcasting" and urban, rural and natural "cultural landscapes": in other words, the context of the museum itself and its surroundings.
The project broadcasts are:
CAPDELLA HYDROELECTRIC MUSEUM.
→ September 29 | TO THE LAKES OF VALL FOSCA AND HYDROELECTRIC POWER.
→ October 10 | LA RÚBIA, THE NARROW GAUGE TRAIN TO ESTANY GENTO, STARTS ITS ENGINES.
→ November 11 | THE CAPDELLA HYDROELECTRIC MUSEUM.
CASTELLÓ D'EMPÚRIES FLOUR MILL ECOMUSEUM
→ October 24 | FROM THE MILL RACE TO THE FLOUR MILL TURBINE.
→ November 30 | THE MARSHES, 100% EMPORDÀ LANDSCAPE.
MANRESA WATER AND TEXTILE MUSEUM:
→ November 16 | THE MANRESA IRRIGATION CANAL TRAIL
→ December 13 | THE MANRESA IRRIGATION CANAL AND WATER CULTURE:
→ November 14 | THE MANRESA WATER AND TEXTILE MUSEUM: FROM THE CRAFTSMAN'S GUILDS TO THE RIBBON INDUSTRY IN MANRESA.
Development of the proposal
The initiative continues with the publication of "long read posts" accompanied by the edited broadcasts and other recorded material on the project's blog platform, http://www.matrixcultura2050.substack.com.
The workflow itself represents a creative, reflective and explanatory process resulting in the creation of an "audiovisual essay", a format combining documentation, reality and fiction to "think about reality", by linking up the meaning of what we identify as the different main eras of industrialisation:
The idea is, within an operational framework positioning an environment, a cultural landscape, a territory and the museum's industrial heritage, to show how the contemporary knowledge of the industrial era can inform society about sustainable development.
A matter of projecting the museum's experience and knowledge, with its "memory culture", in a transformation structured by digital technologies and in a context of systemic change to "live in harmony with nature".
23 September 2022
