The market techniques of the Trepat museum of agricultural machinery

A look at the advertising techniques of the J. Trepat factory in the 20th century

By Jacinto Bonales Cortés. Edited by the Museu Comarcal de l’Urgell-Tàrrega (MCUT), the National Museum of Science and Technology of Catalonia (MNACTEC) and Tàrrega Town Council.

In this book, historian Jacinto Bonales provides an enjoyable detailed explanation of the historical evolution of the advertising techniques used by the former J. Trepat factory in Tàrrega during the 20th century. Throughout its use for production, this factory in Tàrrega was one of the main enterprises in the mechanization of Catalan and Spanish agriculture in the 20th century. It also developed advertising and dissemination resources which are now in included in the aforementioned book, which includes extensive illustrations, both in black and white and colour.